Media Houses Seek Funding During Elections

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In short
The Vision Group, Chief Executive Officer, Robert Kabushenga noted that some media houses pumped billions of Shillings in covering the just concluded campaigns, which didnt translate into profits.

Media houses want government to finance them during elections. Speaking at a meeting with Electoral Commission officials at Bugolobi Royal Suits this morning, several media managers noted that covering elections is costly for media owners.

The Vision Group, Chief Executive Officer, Robert Kabushenga noted that some media houses pumped billions of Shillings in covering the just concluded campaigns, which didn't translate into profits.

He suggested that as part of civic duty to the electorate, EC should create a budget that will facilitate media houses to disseminate election-related materials for the benefit of all Ugandans.

 
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Kin Kariisa, the Chief Executive Officer of NBS Television concurred, noting that with the high political fever, private companies withdrew their adverts, causing more financial losses for media houses. 

 
Kariisa suggested that EC sets aside a budget for voter education programs that will be shared by media houses.

 
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Kariisa, also the chairman of the National Association of Broadcasters (NAB) suggested that the EC facilitates media training for journalists, months to the electoral process.
 
Outgoing EC chairman, Engineer Badru Kiggundu commended the media for what he termed as fair coverage of the elections.
 
Kiggundu cautioned journalists against sensational reporting during elections, noting that it could stir unrest and incite violence in the public. 
 
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Jenny Okello, a Commissioner at EC supported calls for training of journalists on the electoral process.

"Antagonism can be reduced between EC and the media by building more partnerships. If we can do the training early, we are willing to provide resource persons," Okello pledged.

 

About the author

Olive Eyotaru
Olive Eyotaru is a URN journalist based in Kampala. Eyotaru has been a URN staff member since February 2015.

Eyotaru started practising journalism while still studying at Uganda Christian University. She was a reporter with Ultimate Media Consult Ltd between 2005 and 2007.

In 2009, Eyotaru joined Monitor Publications Limited, under KFM Radio as a parliamentary and business reporter. Consequently, Eyotaru started writing for the Daily Monitor newspaper until January 2015, when she moved to URN.

She is interested in reporting about politics, health, human rights, business and sports.