KCCA Drafts Guidelines on Outdoor Advertising

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In short
She says that KCCA has decided to come up with fresh guidelines that will be issued to advertising agencies seeking to renew their contracts with the authorities for outdoor advertising.

Kampala Capital City Authority-KCCA is drafting guidelines to regulate outdoor advertising in the city.  Mary Karooma, the KCCA Landscape Architect says the authority is uncomfortable with the way bill boards are being erected all over the city. She says that KCCA has decided to come up with fresh guidelines that will be issued to advertising agencies seeking to renew their contracts with the authorities for outdoor advertising.

 
Karooma says that the new guidelines will regulate placement, positioning and size of bill boards erected in the city. Joseph Odonga, director Skyline signs Uganda says that they have not been consulted about the new guidelines but would like to have an input.He however, says that they don’t have an association for outdoor advertisers. The formulation of the KCCA guidelines for outdoor advertising comes at a time, when power distributors UMEME are up in arms against advertisement firms for erecting bill board closer to the power lines.


Jacob Myaka, Umeme’s Special Projects Advisor says that the Electricity Act 1999 provides both high voltage and law voltage wires are kept clear. According to the act, structures should stay 15metres clear on both sides of the high voltage lines (132KV) commonly referred to as pylons and five meters for the 33KV and 11KV lines. Myaka said UETCL has paid and has titles for the land near these lines and nothing is expected to be erected there.

 
He however, says that it is unfortunate that outdoor advertising firms erect bill boards very close to the high voltage wires, which has led to deaths. Myaka cites an incident in 2010, when two people were electrocuted after a bill board was erected next to the power line. He says recently they tried to stop one firm from erecting a bill board at the Old Portbell road junction and 5th street in vain.


Myaka explains that despite the fact that KCCA confiscated the equipment the companies were using to erect their bill boards, they later returned went ahead with their work. He says despite the fact that UMEME can cut trees growing under power lines, they can’t pull down bill boards because of weak laws. The Uganda National Roads Authority has in the past threatened to pull down all bill boards that breach the bill board standards.