During the meeting, the journalists were tasked to carry out door-door campaigns for President Museveni, popularise the NRM party manifesto, promote government programs and offer positive coverage to NRM party candidates vying for different positions in Rwenzori region.
The meeting was convened by Peace Mutuzo, a former Welfare Officer in State House and Davis Akampurira, both members of President, Yoweri Museveni national campaign task force in-charge of Western Uganda. The meeting drew more than thirty radio journalists from Kabarole, Kyenjojo, Bundibugyo and Kasese districts.
Initially the journalists had been told that it would be a press conference. However, during the meeting, the journalists were tasked to carry out door-door campaigns for President Museveni, popularise the NRM party manifesto, promote government programs and offer positive coverage to NRM party candidates vying for different positions in Rwenzori region.
The journalists will work with the NRM media team led by Michael Sebalu, Museveni's campaign spokesperson. Addressing the group, Mutuzo requested the journalists to ensure that they help the NRM party to secure landslide victory for Museveni and other NRM party candidates in the general elections.
She told the journalists they will be required to brief the national media task force on a weekly basis, on views from the public. Mutuzo asked journalists in the region to be the mouthpiece for the party and defend it when under criticism from opposition members in the region.
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Mutuzo also asked the journalists to use their influence on the airwaves to campaign for the NRM party. She wondered why media practitioners promoted their colleagues during the NRM primaries, but don't do the same for the party.
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During the interactive session, the journalists unanimously agreed to mobilise support for NRM ahead of the elections. They however tasked the officials to explain why the party always neglects media practitioners and why it has taken them too long to approach the media for support.
Mutuzo apologised for the oversight and asked the journalists to forget the past. She hailed the journalists for accepting the new responsibility and promised to provide support.
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NRM has in the past courted journalists in different parts of the country to give positive coverage to the ruling party. In 2014, a section of journalists in Kabale rejected laptops, heifers and goats that were given to them by NRM party officials. According to the professional code of ethics, journalists are supposed to be fair and balanced in their reporting.