FAO Starts Clean Fish, Better Life Campaign

2680 Views Busia, Eastern Region, Uganda

In short
The campaign codenamed "Clean Fish, Better Life" started at Maduwa landing site in Busia District will be used to curb post-harvest losses of fish in Uganda. From Busia, the Campaign then moves to Namayingo, Mayuge and Buikwe districts.

Fishing communities in selected parts of Uganda are now benefotting from a new Multi media campaign to educate the public on the importance of hygiene and quality in handling fish.

The campaign codenamed "Clean Fish, Better Life" started at Maduwa landing site in Busia District will be used to curb post-harvest losses of fish in Uganda.  From Busia, the Campaign then moves to Namayingo, Mayuge and Buikwe districts thanks to the Food and Agriculture Organisation of the United Nations- FAO.

It is prepared with the direct involvement of small-scale fishermen, fish traders and consumers, to educate their peers on the importance of hygiene to preserve fish, Shifa Mwesigye, a Media consultant at FAO says.

She adds that the campaign strategy will include cooking demonstrations from a fish recipe book produced by the project. It also contains information on how to identify good-quality fish and promote hygiene.

She adds that the multimedia awareness raising package will be disseminated through the “clean Fish, Better Life” campaign along 12 major landing sites around Lake Victoria. Over 500,000 people are expected to be reached by the campaign activities.

//Cue in; this campaign
Cue out; and Buikwe Districts//

The campaign precedes a training and on-the-job capacity building through the use of video on fish handling, hygiene, quality and nutritional aspects for different fisheries operators.

Uganda loses USD 220,000 annually in post harvest of sardines (Mukene) and quality issues as far as fresh Tilapia is concerned.

“In Uganda, post harvest losses of sardines (mukene) range from10% in dry season to 90% in the rainy season. Uganda loses $ 1.5 million to mukene post harvest loss alone. Fresh tilapia traders also lose about 5.2% of their catch to quality issues. Such losses are unacceptable in a country where food insecurity and poverty affects millions of people” Mwesige explains.

Egesa Eugene, the Busia District Fisheries Officer describes the campaign as timely saying it will enhance both sales and health of fish consumers and traders. He says the campaign has simple and well packaged information that can easily be understood by locals.

//cue in..With this campaign
Cue out …going to be affected//

Musijo Joseph, a fresh fish retailer at Busia town fish market hailed the campaign saying the knowledge acquired from the campaign would help both the traders and the consumers to value the importance of consuming fresh and clean fish.

//Cue in… it’s going to do well..
Cue out….the time of consumption//.